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Case Study: The Raw Food Kitchen

The Raw Food Kitchen offers raw food diet education and resources worldwide. Amanda Brocket is one of the leading authorities of raw food in Australia and through The Raw Food Kitchen she offers high quality raw food recipes, books, ebooks, online programs, and off-line raw food classes and retreats.

Client Objective

Their objective was to upgrade the website so that it could work in greater harmony with the business objects. There was also a strong level of attraction to the Magicdust support service as they had had difficulties getting reliable inexpensive support from their previous provider.

They wanted a well designed, friendly feeling website that had an intuitive user experience for visitors. They also wanted to refocus the visitor experience into certain aspects of the business. The website needed to integrate seamlessly with the email platform that business uses – Infusionsoft. And the website needed to have an ecommerce component, and also a secondary section for franchisees. It was also very important that The Raw Food Kitchen’s valuable search engine rankings were maintained with the new website.

They also wanted the new website to be part of a more profitable business model and approach.

Magicdust Solution


All the functional requirements for the website were presented and delivered. The website was built on WordPress and we used WooCommerce as the eCommerce platform.

We spent time researching and understanding The Raw Food Kitchen business and their new business model and objectives. We carefully organised a user experience on the new website that would be smooth and simple and carefully guide visitors to the key products and services that were most profitable for the business.

A specific landing page was created for the key product focus in order to optimise conversion and the checkout process was also tailored slightly to increase conversions.

Magicdust also reviewed The Raw Food Kitchen’s current marketing activities and implemented a tailored online marketing strategy that is focused on the business objectives using Facebook advertising, re-marketing and SEO.

Successful Outcome

The website was successfully launched on time and there was a smooth transition from the old website to the new as to not effect the high level of website visitors and sales that flow through the website domain.

The new website is easier to manage for The Raw Food Kitchen and they now have the assistance and reliability of the Magicdust support team to help reduce any stress from the process.

Due to the marketing strategy implemented by Magicdust, sales of key raw food services have increased substantially and the business is successfully moving in a new and more profitable direction.