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4 Important Reasons to Upgrade Your Website

A lot has changed in website design over the years. You are one of our longest standing clients and we are here to let you know about the important reasons why it is worth the investment to upgrade your website. Especially at the exclusive price we have for our existing clients.

Modern Design

Present your business to the world with pride and professionalism.

Mobile Responsive

Over 50% of people now using mobile instead of desktops to view your website.

Latest Functionality

Technology has advanced and there are so many advantages now for you and your website visitors.

Improved SEO

Google is now penalising websites that are not technically up to date.

1. Modern Website Design

“48% of people cited a website’s design as the number one factor in deciding the credibility of a business.” (Source: IronPaper)

The look, feel and experience of you website is viewed as a direct representation of your business as a whole. Your website was designed over 5 years ago, design trends have changed and your website now looks and functions in a dated way. It is important to present your business with confidence, trust and professionalism through the look feel and experience of your website.

2. Mobile Responsive Design

“On an average, 8 out of 10 consumers would stop engaging with a website if its content doesn’t display properly on their device. (Source: Adobe)

Today, everyone has smartphones and tablets, and they are constantly communicating and looking for information through these devices. Your website was built at the beginning of the smartphone and tablet revolution. Your website is not currently responsive and you are now at a point where not having a responsive website will significantly effect your business’s presence online.

Responsive design means that your website will display appropriately and effectively on all devices – smartphone, tablet and desktop. Your website will “respond” to the device and screen size that it is being viewed in.

The importance of responsive design is most apparent and necessary on mobile devices. As you can see with the following “non responsive design” example, this version of a website is difficult to view and use on a mobile device. The content and navigation are both very small and unreadable. When people are using a mobile device they often want, and expect, to be able to access information quickly and easily.

Image for non-mobile responsive website design for The Outstore
Unresponsive Design
Image for mobile responsive website design for The Out Store
Responsive Design

3. Increased Website Functionality

“Slow-loading websites cost retailers $2.6 billion in lost sales each year.” (Source: Econsultancy)

There have been huge technological advances in the web design space since your website was designed. These cover two areas, the first is giving your visitors a faster more intuitive and easy experience on your website, and the second is enabling you to present your business more effectively and to also automate certain business functions. The following are just some examples of what functionality benefits are now available:

Better CMS

Mobile Responsive

SEO Friendly

Click to call

Better Galleries

Faster Site Speed

Better UX

Extensive Plugins

Better Form Builder

Membership Areas

Events Calendar


4. Improved SEO Ranking

“Having a mobile-friendly website has become a critical part of having an online presence. Mobile is critical to your business and will continue to be so.” – Google

Google is now penalising websites that are not mobile friendly or that have slow load speeds. Google considers these aspects so important, that it will now make your website less visible in the search engine results because of it. Upgrading your website is an important step in any improvement to your search engine rankings and having your website more visible to your potential customers.

Image of Georgia Lienemann

Magicdust make the overwhelming tech side of my business stress-free and easy. The ongoing, patient support we continue to receive is priceless.

Georgia Lienemann
Stirring Change

Your Website is the Face of Your Business

“88% of online consumers are less likely to return to a website after a bad experience.” (Source: Econsultancy)

The look, feel and experience of you website really is viewed as a direct representation of your business. So just as you would dress and behave when meeting a client so too should your website be the best professional representation of your business.

We value you as a long standing customer so we have come up with the most cost effective and competitive website upgrade package that we can, exclusively for our existing clients.

Enquire now and we are happy to discuss this further with you.